When Press Releases Are Useless: How to Ensure Your PR Won’t Get Any Attention

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Dallas, Texas, 11/29/2015 /SubmitPressRelease123/

Submit 123 PR CEO Qamar Zaman says there are three key characteristics of a press release that if overlooked, renders it ineffective.

Particularly for small businesses, press releases can be a dynamic tool for helping bridge the gap between them and their target audience base. These tools are designed to garner the attention of journalists and at the rate that online searches are conducted by media professionals to find press releases, if theirs are well constructed, business have a high chance of getting the ROI they are seeking. Statistics show that 73 percent of the 98 percent of journalists who search the web daily go there to find press releases.

Furthermore, 70 percent of Americans also obtain their news online, the same statistics show. This factor is a key reason why not only are press releases ideal for getting the attention of journalists, but also being noticed by consumers in their target demographic.

Now for the discouraging news, and the reason behind the pessimistic headline of this article. Because of how easy it is to release a press release online today, many don’t make the journalists’ cut. Nor do a number grab the attention of consumers. Why? According to Qamar Zaman, a digital marketing expert and CEO of Submit 123 PR, “they are not held to any type of reasonable standard. Many services will publish anything to make a buck, which is not good for businesses in the long run.”

Zaman says that like any formula that works, there are ingredients that must be included in any press release for it to be effective. These are:

  1. Expert writing – Says Zaman “excellent writing is the main ingredient for giving a press release the flavor it needs to gets the attention of journalists and consumers alike.” He says that a number of press releases are distributed through low-grade services and don’t amount to anything more than poorly constructed sales pitches. “This is not the way to the media’s heart.”

Furthering the point, education journalist Janet Murray stressed in an article published by The Guardian that it is particularly important to make sure the “top line” or most important bit of information is weaved into the first line of a well written release.

Source: The Guardian “How to write an effective press release”

“…imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg “And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July.” If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.”

To read more visit http://www.theguardian.com/small-business-network/2014/jul/14/how-to-write-press-release.

  1. Legitimacy – Zaman states, “many businesses don’t realize that both journalists and consumers look for the proof in the pudding in anything type of article they read online. People today are beyond gullible and can sense bad marketing spin from a mile away.” The expert advises businesses to invest in a press release writing expert to save themselves the disappointment of wasting time constructing an ineffective press release down the road.

  1. Keywords and links – Zaman also notes that incorporating the right links and keywords are also quintessential elements for getting the most mileage out of a press release. See article by Qamar on SEO forecast 2016 on links. ( Why Manual Link Building Will Never Be Obsolete) credit to Eric Ward.

One additional important factor is distribution after one has put forth their best effort to develop a quality press release. The type of service a business uses to distribute their press release online is just as important as how it is constructed according to Zaman who says “relying on an online press release distribution service that allows anything you write to go through is the equivalent of attempting to own a high end boutique but only stocking it with Dollar Tree items. What kind of game do you think you are really playing?”

This factor was also pointed out in an article published by Entrepreneur magazine online. As stated by the writer “The editor of Road & Track is not going to be interested in a new baby pacifier you’ve invented. It sounds obvious, but many entrepreneurs make the mistake of sending press releases at random without considering a publication’s audience.”

Submit 123 PR has various support options to help businesses that are unfamiliar with how to make their press release media ready ensure that the right tools are put in.

For more expert advice on press release writing and distribution, please visit http://www.submitpressrelease123.com/.

Media Contact:

Submit Press Release 123

Qamar Zaman

972-646-2788

Connect with Submit on Facebook, Twitter, or Google+.

#SubmitPressRelease123 #QamarZaman

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Armando Brunetti Camfil Americas Executive Vice President Delivers Keynote Address at INDA Expo

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Clarksville, OH, 11/29/2015 /SubmitPressRelease123/

Armando Brunetti, Executive Vice President of Camfil Americas recently delivered the keynote speech at INDA’s 24th Filtration® International Conference & Exposition.

Chicago, IL – INDA’s 24th Filtration® International Conference & Exposition was recently held in Chicago with Armando Brunetti, Executive Vice President of Camfil Americas, delivering the keynote address. The event, which highlighted major breakthroughs in the filtration industry, featured a combination of educational seminars, training, product displays, and networking opportunities for filtration professionals and other guests in attendance.

About Filtration 2015

The Filtration 2015: International Conference and Exposition took place from November 17-19. With over 1,500 people in attendance and 130 exhibitors, filtration business professionals were afforded the opportunity to gain exposure to cutting-edge technologies from across the globe. In addition to Camfil Americas, the list of presenters and exhibitors included MANN+HUMMEL Innenraumfilter GmbH & Co. KG, W.L. Gore & Associates, Inc., Nederman LLC, and DuPont Protection Technologies.

Examining Filtration Media Requirements of the Future

During his keynote address, Brunetti spoke about filtration media requirements of the future. According to INDA President Dave Rousse “the growing potential of filter media products… is valued at $15.4 billion in North American sales to end users.” Brunetti, who has spent more than three decades in the filtration industry, touched on key issues concerning his perspectives and actions in response to the realities of global business trends and those that shape the North American market, while remaining true to the core values of his company.

Other conference speakers included Steven Dulin, Application Engineer, GE Water & Process Technologies; Hyun Lim, Ph.D., Technical Fellow, DuPont, Inc.; and Fred Lybrand, President, Americas, ELMARCO, Inc.

More information about the recent conference can be found by visiting http://www.inda.org/.

About Camfil

Camfil has developed sustainable clean air solutions for more than half a century. A major focus of the company has been to provide customers with the ideal balance of clean air and energy efficiency, with minimal environmental impact.

According to the company, when it comes to matters such as HVAC costs “In the average commercial building, 50% of the energy bill is for the HVAC system and 30% of that is directly related to the air filtration, so it always pays for you to choose the best low energy air filter combination for the right filtration application.”

Camfil 5-star premium air filters have proven effective in lowering the Total Cost of Ownership (TCO) for many customers over time. The company boasts several case studies that demonstrate the cost saving afforded to customers who use Camfil filtration products and services.

According to one case study, involving a U.S. Department of Energy research and development center site that was facing air quality issues, “The government lab now only buys Camfil Farr product knowing the lab’s filters will maintain peak air quality performance and provide energy savings. Proof came after a series of tests were performed in the lab where Camfil Farr’s Hi-Flo filter outperformed the Flanders Precisionaire filter with the Hi-Flo operating at 38% higher efficiency while at the same time maintaining pressure drop 10% lower than the competitor’s filter.”

More information about Camfil’s case studies can be found by visiting http://www.camfil.us/CaseStudies/.

For more information about Camfil, or to request a Life-Cycle Cost (LCC) analysis for your HVAC system air filters, please visit http://www.camfil.us/.

Media Contact

Lynne Laake / Sales and Marketing

Director of Marketing

Camfil USA, Inc

807 Indian Lakes Blvd, Clarksville, OH 45113, USA

Fax:  +1 (973) 616-7771

Email:  lynne.laake@camfil.com

#Camfil #CleanAir

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Neurological Consequences of Dural Sealants: Cauda Equina Syndrome

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Sacramento, CA, 11/29/2015 /SubmitPressRelease123/

Cerebral spinal fluid (CSF) leaks are a complication of spinal surgery that is the result of accidental tears or cuts through the dura mater that serves as a watertight tissue layer that functions to prevent the CSF from leaking out of the central nervous system.  This complication is nearly unavoidable and occurs in approximately fourteen percent of lumbar spine surgeries and two percent of cervical spine surgeries.   A durotomy is a cut or tear in the dura matter that may be intended by the surgeon or an accidental consequence of a difficult surgery. A durotomy regardless of the cause will result in a CSF leak if the defect is not repaired or if it persists despite attempted repair.

The complications of a durotomy are directly related to the resulting CSF leak.  This may include impaired wound healing, a pseudomeningocele, which is an enlargement of a CSF collection within the soft tissues of the back, or the dreaded ‘spinal headache’, which causes the patient to suffer with positional headaches limiting any mobility.

During surgery on the spine a durotomy that is identified will be repaired by the surgeon with suture closure of the dura mater defect.  Despite attempted repair it is sometimes not possible to produce the watertight seal required to prevent CSF leaks and its related complications.  

The Federal Drug Administration in 2009 approved the apparent answer to this elusive problem, a synthetic nontoxic bioabsorbable hydrogel sealant (DuraSeal), that when applied over a sutured dura mater defect will seal the defect shut within seconds of application.   The approved sealant was determined to be strong, safe, and 100% effective in stopping CSF leaks for both an intended and accidental durotomy.

Unfortunately DuraSeal has been proven not to be the ideal CSF sealant because it has the propensity to absorb bodily fluid and swell up to 50% of its size after application.  This increase in size may produce a  ‘DuraSeal Mass’ in the surgical field that may develop slowly after application, peaking in size between three and fourteen days. Complications related to DuraSeal are related to the ‘DuraSeal Mass’ that may compress either the spinal cord or the spinal nerves running along the tight spaces of the spinal canal producing progressive neurological symptoms of weakness and potentially bowel and bladder dysfunction.  Catastrophic complications include quadriplegia and cauda equina syndrome.

In any post-operative patient with a new or developing neurological deficit a neurosurgeons will emergently order an MRI.  In the case of an expanding hydrogel sealant, the radiological interpretation may describe the mass as being consistent with an epidural hematoma (blood collection) or a epidural seroma (fluid collection) but in fact represents a mixed mass composed of DuraSeal, blood products, and bodily fluid.  As with any progressive neurological deficit directly attributed to a compressive mass these patients will undergo emergent neurosurgical intervention in attempts to improve or preserve neurological function.

A neurosurgeon, who is also an Academic Physician Life Care Planner, is essential in a product liability action against a manufacturer that involves a catastrophic neurological complication potentially related to a hydrogel dural sealant.  Not only will the neurosurgeon be able to assist with the foundation for all the necessary and appropriate future medical care related to the injured person’s spine, but he will also be allowed to testify to the questions of causation.  He can enter his opinion on the record if the cause of the neurological deficits is related to an epidural hematoma or a ‘DuraSeal Mass’.   Epidural hematomas are an expected complication of all spinal surgeries that every patient consents to, but an expanding compressive mass related to a defective product is not.

ftp://ftp.barrowmedia.com/Public2/George/Preul/Neomend/Safety%20and%20efficacy%20of%20a%20novel%20polyethylene%20glycol%20hydrogel.pdf

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3348307/

http://synapse.koreamed.org/search.php?where=aview&id=10.14245/kjs.2013.10.1.44&code=0146KJS&vmode=FULL

http://medicine.missouri.edu/ortho/docs/spine/Cammisa%202000.pdf

 

Press Contact

Dr. Greg Vigna, MD, JD

T: 800-761-9206

https://www.lifecare123.com

Connect with Dr. Greg Vigna, MD, JD

on Facebook, Twitter, or  Google+

#DrGregVigna

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source: https://www.lifecare123.com/news/neurological-consequences-of-dural-sealants-cauda-equina-syndrome.html

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Need Quality Link Building? Read this first

Dallas, Texas — Submit Press Release 123

Link building expert from Dallas Qamar Zaman explains – Good/Bad and Ugly Link Building

SEO stands on the spinal cord of the links. All of my friends, the small business owners who indulge in the search engine marketing put in much time and efforts in building links. Good or bad, they don’t care as they don’t understand the concept of link building in the first place, and those who do, have little or no knowledge of measuring the quality of links that they earn.

Before we step into serious discussion of  analyzing the health of links, I want you to understand “Links”. The fine thread, the spinal cord” on which your SEO stands and which helps your web pages to gain authority on the search engines.

“Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice’s original post. Now Alice’s post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post”. Google Support Center

It is about your online reputation and the authority that you can build for your website and web presence. Links have always been important, but with the current Google penalty scenario, we must be careful in earning links or be ready to face the wrath from the leading search engine. To read full story goto 

Qamar Zaman have been doing SEO for over 15 years. If you need help in building quality link building outreach check  Link Building Outreach Tips by Dallas Link Building Expert Qamar Zaman http://www.qamarzaman.us

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Soulman’s Bar-B-Que Experiences Over 500% Growth in 8 Years

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Dallas, Texas, United States, 11/26/2015 /SubmitPressRelease123/

DALLAS, TEXAS (November 25, 2015)— A bright future is ahead for North Texas-based Soulman’s Bar-B-Que. Its 40-plus-year-old brand is seeing booming growth surpassing 500 percent during the last eight years. Currently with fifteen established restaurants, 11 have emerged in the last eight years under the leadership of Brett Randle, CEO of Soulman’s Bar-B-Que.

With plans to continue expansion, Randle explains what makes Soulman’s so successful and why this growth is possible.

“As a team we are passionately committed to keeping things true and simple.   Our future growth depends on a daily focus on what makes our restaurants successful–great food, great service and clean environment in which to enjoy it. Preserving our heritage is vital to us at Soulman’s.  As a 41 year old brand, we try hard to stay away from trendiness.  We are a traditional Texas Bar-B-Que house. We do things the accepted way, the right way, and we’re resolved to continue that through our growth,” says Randle.

This classic style of barbecue enables Soulman’s to pursue continued growth with four more restaurant locations anticipated to open.

“In 2008, we had four locations and we’ve grown to 15. We have 16, 17, 18 and 19 already on the way for 2016,” adds Randle.

And this growth has nothing to do with luck. In a commodity market that relies on fluctuating meat prices, Soulman’s has been able to adjust to these market changes and come out on top. When beef prices soared last year, Soulman’s strategized to provide the best, affordable and tasty options for their customers.

“2014 was a challenging year with regard to Cost of Goods.  Specifically, brisket prices sky-rocketed to unprecedented levels very quickly.  Considering Brisket makes up approximately 35% of Soulman’s food spend, a near 100% increase in a matter of months was potentially catastrophic.  However, our team rose to the challenge.   We introduced more efficient products, re-negotiated food deals and created new menu items that would sway our product mix away from brisket. Overall the plan was a great success,” Randle says.

Compared to the national average of restaurant growth, Soulman’s is a standout establishment. According to the National Restaurant Association’s 2015 Executive Summary, “restaurant-and-foodservice sales are projected to top $709 billion, up 3.8 percent from 2014.” In comparison to similar markets, Soulman’s percentage of growth shines.

Restaurantnews.com shares the 2013 Restaurant Chain Growth Report, which compares Soulman’s growth in 2013 with other restaurants with fewer than 20 units. Compared with other lunch and dinner restaurants like El Taco Tote based in El Paso, TX which has experienced a 15 percent growth, Soulman’s increased their business by 22 percent in 2013.

About Soulman’s Bar-B-Que
For more than 40 years, Soulman’s Bar-B-Que has satisfied the hardest to please barbecue lovers…Texans! Their selections of meats are cooked “low and slow” over hickory in a time-honored tradition: beef brisket, ham, hot links, sausage, turkey, chicken, pulled pork and, the crowd favorite, ribs. Ranch House Beans and Spicy Cream Corn are among the delicious homemade sides.

Soulman’s currently owns and operates 15 North and East Texas locations in Cedar Hill, Dallas, Forney, Garland, Greenville, Hurst, Lancaster, Mesquite, Quinlan, Rockwall (2), Royse City, Terrell, Van and Allen. To learn more about Soulman’s Bar-B-Que, visit them online at http://www.soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.

Media Contact:

Dana Cobb

TrizCom PR

Dana@TrizCom.com

O: 972-247-1369

C: 972- 955-9747

#SoulmansBarBQue

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Remove iCloud Activation Lock On iPhone 6S/6S+/6/6+/5S/5C/5/4S/4 Any iOS

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New York, NY, USA, 11/27/2015 /SubmitPressRelease123/

Are you owner of a iCloud Activation locked iPhone, iPad or iPod Touch or bought one second hand? The locked word basically means you can’t use it because of the iCloud Activation Security feature. But that doesn’t have to be the case anymore, as a new service has announced that it can provide a solution for bypass and delete,remove iCloud Activation Account lock on iPhone 6S,6S+, 6,6+ Plus, 5S, 5C, 5, 4S, 4 or iPad Air, 4, 3, 2 and let you use to device.
Recently many iPhone and iPad users stuck on iOS 9.X.X, 8.X.X and iOS 7.x.x activation lock when device asks you to enter Apple ID on which device is registered or the device is lost or stolen. If you are original owner – great, put your details and bypass iCloud activation.
But what should you do if you are not the original owner, don’t have Apple ID password and need to remove iCloud or your divece is locked as lost or stolen?
Here is a service that you can use to remove/delete/bypass or disable iCloud Account iOS 8.x.x and 9.x.x activation lock even without iCloud account info on the official company website: www.icloudactivation.org
So if you want a new and proven method, check out the solution being provided by Official iCloud Remover. Using Apple servers, which is available today, this solution will cost you money.
You can order the Official iCloud Activation Lock Removal service for only $19.99 (72 hours delivery) and they have a success rate of 70-80%.
The company is able to bypass and remove/disable iCloud activation account if you own an iPhone that is found as lost or stolen. Bypassing iCloud activation is a blessing in disguise for those who bought a second hand iPhone and the previous owner still has his/her credentials stored as they forget to restore the device or the device is lost or stolen.
Follow These Steps to Bypass iCloud Activation Lock:
Step 1: Go to the Official iCloud Activation Lock Removal . www.icloudactivation.org
Step 2: Order the service and then enter your IMEI in the server.
Step 3: Wait for the confirmation email.
Step 4: Congrats, now you can add the new iCloud account + Find my iPhone option is disabled.
Find my iPhone Activation lock
After the completion of the process, you can set up a new device with a new Apple ID before iCloud Activation Lock is removed and the option for Find my iPhone is deactivated. The service works for iPhone 6S/6S+/6/6+/5s/5c/5/4s/4/ and iPad 4,3,2, Air 2.
After the process comes to an end, you can set your new device with a new Apple ID account before iCloud Activation Lock is removed and the option for Find my iPhone option is disabled.

#iPhoneactivation #iCloudactivation

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Thousands sent to ER annually due to supplements according to study

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, 11/23/2015 /SubmitPressRelease123/

U.S. – New research shows that thousands of people in the U.S. are sent to emergency rooms each year with supplement related complications. NBC News reported the total is more than the number of people sent for issues arising after taking prescription stimulants.

The government researchers calculated that approximately 23,000 people are sent to the ER annually after experiencing an issue with a supplement or vitamin pill. A number of the cases; however, are said to involve children taking a supplement by mistake and older adults choking on larger pills.

The researchers are quoted as writing in their report “More than one quarter (28 percent) of emergency department visits for supplement-related adverse events in our study involved young adults between the ages of 20 and 34 years.”

The researchers also wrote “Weight-loss or energy products caused more than half these visits, commonly for cardiac symptoms.”

Data from the National Center for Health Statistics shows that over half of Americans took some type of dietary supplement in 2003-2006.

The recent study has been published in the New England Journal of Medicine.

To read more about Drug Research on Justice News Flash follow our Drug Research News

More stories related to Supplement Defects at http://www.justicenewsflash.com/?s=supplement+defects

Source: NBC News Story http://www.nbcnews.com/health/health-news/supplements-send-thousands-people-emergency-room-every-year-study-finds-n444681

Media Information:

Address:
Phone: 866-598-1315
Url: http://JusticeNewsFlash.com/thousands-sent-to-er-annually-due-to-supplements-according-to-study_13759.html

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Medical identity theft a growing concern

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11/23/2015 /SubmitPressRelease123/

U.S. – Medical identity theft is a issue that many consumers face in the U.S. but aren’t aware of how they have been placed at risk. According to a recent news report, there are multiple forms of medical identity theft that consumers can look out for. KAKE reported that identity theft targeting patient insurance and medical records are growing in popularity.

Receiving medical treatment or prescriptions and the use of one’s medical information to gain access to a patient’s bank account are steps some who engage in identity theft take. The report notes the importance of guarding one’s insurance and medical information in the same way one would their money.

Mary-Beth Chambers with Blue Cross and Blue Shield of Kansas is quoted as stating “If you see something on a date of service you don’t remember, or from a provider that you don’t recall actually getting services from, call your insurance company.”

Individuals who suspect they may have had their medical identity stolen can contact their insurance company to initiate an investigation by experts who will know how to work within guidelines outlined by HIPAA.

A Forbes magazine report says that 91 percent of healthcare organizations have been affected by data breaches in the last two years, which have resulted in patient personal information being stolen. On the black market, health insurance information may be sold for as much as $70, the article further states.

To read more about Medical Identity Theft on Justice News Flash follow our Medical Identity Theft News

More stories related to Health Laws at http://www.justicenewsflash.com/?s=health+laws

Source: KAKE News Story http://www.kake.com/home/headlines/On-Your-Side-Consumer-Alert-Medical-identity-theft-340882592.html

Media Information:

Address:
Phone: 866-598-1315
Url: http://JusticeNewsFlash.com/medical-identity-theft-a-growing-concern_13764.html

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Risks an Employer Takes When It Refuses to Negotiate a Separation Agreement

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Dallas, Texas, United States, 11/25/2015 /SubmitPressRelease123/

Dallas employment lawyer Keith Clouse represents both executives and employers in employment-related matters, including the dissolution of employer-employee relationships. Mr. Clouse believes that, when navigating the end of an employment relationship, an employer must not take an overly confident stance that fails to acknowledge the risks inherent in refusing to negotiate with a departing executive. These risks include:

  • Risk of litigation. Litigation by a top executive can damage a company’s public reputation and require the expenditure of significant funds and personnel time.
  • Risk to the employer’s reputation. An unhappy executive who talks about the company to others (including clients, customers, vendors, and the media) can damage the public’s opinion of the company. In some instances, customers, prospective customers, or vendors may decide not to do business with the company because of information leaked in connection with the executive’s termination.
  • Risk of competition and loss of confidential information. An executive who is not adequately bound by a non-compete or nondisclosure agreement may compete with the company post-termination and disclose or use the company’s confidential information.

This article is presented by the Dallas employment law lawyers at Clouse Dunn LLP. To speak to an employment law attorney about a separation agreement, send an email to debra@clousedunn.com or call (214) 239-2705.

Media Information:

Address: 1201 Elm Street Suite 5200 Dallas, Texas 75270 – 2142
Phone: 214.220.2722
Url: http://dallasemploymentlawyer.cdklawyers.com/risks-an-employer-takes-when-it-refuses-to-negotiate-a-separation-agreement_13772.html

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Alamo City Housebuyer Opens New Location in San Antonio

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San Antonio, TX, United States, 11/28/2015 /SubmitPressRelease123/

SAN ANTONIO, Texas November 27, 2015 Alamo City Housebuyer, a company that helps local homeowners sell their homes quickly and without headaches, announced today that it is opening a new location in San Antonio. Alamo City Housebuyer matches sellers with investor buyers. The home sale process can then move much more quickly than a standard listing.

“If you’ve ever sold a home, you know how stressful it can be,” said Lazar Hasuman of Alamo City Housebuyer. “You jump through hoops, spend a lot of time and end up dealing with a broke first time buyer – talk about a waste of effort. This is the problem we solve. We can get you an all-cash offer on your home in as little as a day.”

By working with investor buyers, Alamo City Housebuyer avoids two pitfalls in the standard real estate sales cycle: The buyer is highly experienced and completely qualified financially. And, the buyer is most likely not going to live in the house, so many issues of personal taste and the minutiae of repairs are left out of the sale process. “We sell houses as is, no problem,” Hasuman said.

Alamo City Housebuyer has been praised by clients as an effective solution for homeowners who are dealing with foreclosure.  In those situations, being able to find a buyer rapidly can help the owner avoid serious legal and financial troubles.  The service is also useful for people who are facing bankruptcy, inherit a home or receive a home as part of a divorce settlement.  “Sometimes, you want to cash out and get on with your life,” Hasuman added.  “And why not?  Do you really want to be a part time, amateur real estate person, which is what happens when you list your own home for sale even with an established broker.”

Alamo City Housebuyer has helped homeowners who need to make major repairs but lack funds as well as those who have properties on the market for long periods of time.  Tenant evictions can also be aided by a quick sale of the home.

For more information, visit http://alamocityhousebuyer.com.

#AlamoCityHousebuyer

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